NNAS - Proposed Objectives 2008/09

Strategies & Purpose

• Establish a closer working relationship with the foundation

Membership

• Increase the proportion of our members that are ACTIVELY involved
• Continue the drive for e-mail communications
• Effectively supplement the fee that primarily go to National

Education & Programs

• Find ways to get families & children involved

Conservation, Easements & Preserves

• Promote the Chesapeake Trail
• Fulfill easement inspection obligations
• Consider shoreline restoration

Public Relations & Communications

• Continue to expand our PR coverage geographically, to kindred organizations and alternate media (like radio)
• Substantively increase reporting on results and events that have occurred (rather than just announcements)
• Upgrade our web-site
• Complete the drive for a "common look" for all brochures and publications

Kindred Organizations

• Improve our ACTIVE liaison with kindred organizations
• Substantially increase our presence at KO functions (particularly when we are specifically invited to do so)

Revenues & Income

• Maintain existing revenue streams (membership, bird boxes, farmers' market etc)
• Successfully conclude the quilt raffle

Finance & Administration

• Rationalize our records and archives
• Conform to legal requirements

Financial Grants

• Seek out external financial grants

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